Fashion for Moms Summer 2024

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extraordinary everyday

Fashion isn’t “boring” per se, it’s becoming more sophisticated. While outfits may look plain, I see an added emphasis on texture and fabric quality. For example while the outfit may be a simple tank top and jeans, the quality of both items is what makes it stand out. Elevating ordinary essentials while allowing them to remain accessible and comfortable is what caused Libby Page of Net-a-Porter to characterize the 2024 S/S season as “extraordinary everyday” style (Who What Wear).

 

colours of the season

This Spring / Summer season is presenting us with some pretty and practical options for styling. While the neutral caramel tones are still here, we are seeing some bright pops of colour from cherry red, to sunny yellow, to sky blue.

sky blue

I think one very “new” addition to this season (it’s not new, but it’s a refresh from the 90’s) is the sky blue trend (WhoWhatWear)​​. I’ve been seeing this colour all over and its a fun, playful addition to the summer neutrals set. I especially love sky blue baseball caps paired with an ultra-feminine outfit.

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neutrals

Subdued tones like chalky whites, sun-bleached sand, and caramel are trending. These neutral hues are anything but boring, adding a sophisticated touch to spring and summer outfits​ (Elle Canada)​.

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The white lace blouse is the “it” item for the summer.

As a mom I love/hate the colour white. It is versatile and will match anything in my wardrobe, and it instantly looks dressy, but it can be hard to clean. So far, having some Shout spray or throwing in some OxyClean for the occasional brightening has been extremely helpful for me. Also, if you see a stain, try to clean it as soon as you can. I like to use a little dish soap directly on the cloth, rub it in and then add some water. Usually this will either remove the stain altogether or at the very least help the stain come out in the wash.

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The white dress… no longer just for your wedding.

 

hair and makeup

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texture… and blush

With the return of blush, we still have subtle lips, accentuated eyelashes and eyebrows—but notice the curls! So much wonderful hair body and texture.

 

accessories

The Hoop

This year, feel free to mix and match gold and silver jewelry. Ear hoops are still popular as are rings and other metallic accents, such as buckles. As for size.. though chunky was in this winter, we’re back to fine and delicate pieces. Makes sense for the hot summer months!

@thevoncomplex via Shutterstock.

Red statement skirts, socks with ruffles, blue and white striped shirts, and pixie cuts.

gladiator sandals

Another trend that is new for this season, but being brought back from the past is the gladiator sandal. A more modern spin is to wear them with socks (how about some extra frills on the socks too?) But another shoe that is making its way back are ballet flats… I have yet to see many people wearing them here, but I am sure they will pick up soon. Aren’t we all getting a little tired of sneakers?

oval sunglasses

Oval sunglasses help compliment high cheekbones, so they will look great on a diamond-shaped face or a square-shaped/ oval-shaped face. Learn more about what suits your face shape here.

The over-the-shoulder fanny pack

I never thought I would see this item take off as it has. These bags were the “it” item of the 80s and looked outdated in the 90’s, only to be brought back slowly in the 2010’s. Well, it’s 2024 and I am finally seeing them everywhere—but no longer around the waist as much as crossbody over the shoulder. I understand as a mom how practical these bags are. A purse flops about but this handy little pack stays snug to your body and can hold keys, wallet and phone.

@jackdelulio via Shutterstock

feminine flair

I love how feminine pieces are coming back. From bows in your hair to frills on your socks, allow yourself to be ultra-feminine this summer! At the same time that feminine pieces are seeing a revival, be ready to notice some fun ironic twists. Ball caps add a casual flair and an unusual turn to a feminine outfit.

@tamarabellis via Shutterstock

@tamarabellis via Shutterstock

Showcase your femininity with a soft pastel palette, ruffled skirt, and a cute bow. Small leather backpacks are also making a statement, and I see them being used as diaper bags.

In summary…

While I can’t say that this year’s fashions are extraordinarily different in style than last year’s fashions, I can say that style continues to be simple, comfortable, elegant, and chic. A simple outfit summary of summer 2024 is pictured on the left: a white top of high quality tucked into a high-waisted midi skirt. That’s it. High-waist fashion, a focus on quality, and a few accessories, and of course…the colour white.

I would say to the savvy buyer that for this season, getting a fanny pack, a white top, and a pair of hoop earrings are a quick and easy way to update your look.